Concise, SCANNABLE, and Objective: How to Write when it comes to Web

Summary: Studies of how users keep reading the internet found they scan the text that they do not actually read: instead. A study of five different writing styles unearthed that a sample internet site scored 58% higher in measured usability when it was written concisely, 47% higher as soon as the text was scannable, and 27% higher with regards to was printed in a goal style as opposed to the...
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